I thought Jacob, Kyle, and Rachel might take particular interest in this...
From Style.com January 13:
Today in Florence, Gareth Pugh shows his new Fall ‘11 women’s collection as part of Pitti W. SHOWstudio alumna Ruth Hogben (who created the film Pugh screened with his collection last season, and also lensed the video with Mariacarla Boscono for Barneys.com and Givenchy) created a short to play alongside, inspired by “religious iconography and Florentine opulence.” Check it out below; we’ll be posting our coverage of the collection shortly.
It seems the video was shown along side the clothes which were presented on mannequins. I'm only half sold on both the clothes and the video, but I love the scale-like dress below!